5+ years working experience in FMCG marketing, sales and logistic, in CRM(customer relationship management)&OTC(order to cash) field(covering sales, marketing, trade marketing, logistics and finance), joinednorth face jackets BPR(business process reengineering) project when SAP launching and familiar with CRM&OTC processes. Good communication and collaboration skill, project management skill, customer oriented working attitude, works independently and proactively to achieve the target. Career Objective:? GTM (go to market) ? Define and update product marketing business cycle and milestones? Define KPI by different product categories? Coordinate process redesign, signoff and execution among marketing (product marketing, marketing communication and sports marketing), sales and supply chain, e.g. sales and marketing organization restructure
? Marketing operation? Develop annual budget/target by category by division and track the actual expense/execution
? Develop local market and brand strategy under global direction? Develop local market promotional plan, track market execution and adjust plan duly to meet market and company's change? Evaluate the effect and efficiency of local market program to ensure the achievement
? Tracking advertisement execution from all aspects? Market information collection and analysis to promote category management approachcheap north face jackets
? Monitor implementation of the POS activities plan and analyze effectiveness with retail data? Information sharing with business team and customer to improve execution efficiency? Control monthly shipping windows to ensure launch plan implementation
? Project management - RMA (ranging management application)? Project charter planning and close monitoring the status to ensure progress on track and budget under well ? Project communication, communicate clearly to each project member and key stakeholders to smooth the execution? Process reengineering to supporting global IT work and pass the business requirement to system development team for proper business solution to meet China business situation? User training material development for both process and system to ensure the execution
? RMA post go live support and projectspyder jackets
review after go-liveAs a project leader of RMA project (ranging management application), roll out the end to end ranging solution for China business covering more than 15 categories, four sales regions throughout the China
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment